by aditi | Jul 30, 2018 | Uncategorized |
We have such relevant and substantial data in the organization, but what do I do with it? How do I utilize it to uncover insights, activate it to drive growth? This is every marketer’s vision and challenge. How to Intelligently and efficiently understand and utilize...
by aditi | Jul 11, 2018 | Digital Marketing, Marketing Analytics, Small Business Marketing, Uncategorized |
Introduction Most small business owners and marketers have very limited time and bandwidth to analyze their data. As one business owner puts it, “using data is like trying to rescue a piano from a burning room — it’s nice to have but I have higher priorities.” This is...
by aditi | Jun 1, 2018 | Digital Marketing, Marketing Technology |
What is our job as a Marketer? I always like to start with this question. It is to understand and connect with our customers, to interact with them in a way that leaves them better than we found them. The next question is how do we deliver on this super critical job?...
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