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Aditi Uppal
Marketing Technology: Expectation Vs. Reality – A Marketing Technologist’s Perspective

Marketing Technology: Expectation Vs. Reality – A Marketing Technologist’s Perspective

by aditi | Jan 20, 2019 | Digital Marketing, Marketing Automation, Marketing Technology, Uncategorized | 0 comments

There are over 5,000 marketing technologies outlined in the all too familiar Martech Landscape Supergraphic, and over the past 2 years, I have evaluated more than 100 technologies. Each of these technologies align to one or more categories of business needs, which...
How To Execute a Data Management Strategy? A Checklist for Marketers

How To Execute a Data Management Strategy? A Checklist for Marketers

by aditi | Jan 13, 2019 | Digital Marketing, Marketing Automation, Marketing Technology, Uncategorized | 0 comments

All of us marketers are planning their 2019 campaigns with an objective to create innovative marketing strategies and power them with world class technologies, like artificial intelligence, predictive, real-time marketing, personalization, cross-channel orchestration...
Actionable Metrics for Product Launch

Actionable Metrics for Product Launch

by aditi | Jul 11, 2018 | Digital Marketing, Marketing Analytics, Small Business Marketing, Uncategorized | 0 comments

Introduction Most small business owners and marketers have very limited time and bandwidth to analyze their data. As one business owner puts it, “using data is like trying to rescue a piano from a burning room — it’s nice to have but I have higher priorities.” This is...
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