by aditi | Jan 20, 2019 | Digital Marketing, Marketing Automation, Marketing Technology, Uncategorized |
There are over 5,000 marketing technologies outlined in the all too familiar Martech Landscape Supergraphic, and over the past 2 years, I have evaluated more than 100 technologies. Each of these technologies align to one or more categories of business needs, which...
by aditi | Jan 13, 2019 | Digital Marketing, Marketing Automation, Marketing Technology, Uncategorized |
All of us marketers are planning their 2019 campaigns with an objective to create innovative marketing strategies and power them with world class technologies, like artificial intelligence, predictive, real-time marketing, personalization, cross-channel orchestration...
by aditi | Jul 11, 2018 | Digital Marketing, Marketing Analytics, Small Business Marketing, Uncategorized |
Introduction Most small business owners and marketers have very limited time and bandwidth to analyze their data. As one business owner puts it, “using data is like trying to rescue a piano from a burning room — it’s nice to have but I have higher priorities.” This is...
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