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Aditi Uppal
Marketing Technology: Expectation Vs. Reality – A Marketing Technologist’s Perspective

Marketing Technology: Expectation Vs. Reality – A Marketing Technologist’s Perspective

by aditi | Jan 20, 2019 | Digital Marketing, Marketing Automation, Marketing Technology, Uncategorized | 0 comments

There are over 5,000 marketing technologies outlined in the all too familiar Martech Landscape Supergraphic, and over the past 2 years, I have evaluated more than 100 technologies. Each of these technologies align to one or more categories of business needs, which...
How To Execute a Data Management Strategy? A Checklist for Marketers

How To Execute a Data Management Strategy? A Checklist for Marketers

by aditi | Jan 13, 2019 | Digital Marketing, Marketing Automation, Marketing Technology, Uncategorized | 0 comments

All of us marketers are planning their 2019 campaigns with an objective to create innovative marketing strategies and power them with world class technologies, like artificial intelligence, predictive, real-time marketing, personalization, cross-channel orchestration...

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