Marketing Technology: Expectation Vs. Reality – A Marketing Technologist’s Perspective
There are over 5,000 marketing technologies outlined in the all too familiar Martech Landscape Supergraphic, and over the past 2 years, I have evaluated more than 100 technologies. Each of these technologies align to one or more categories of business needs, which...read more
How To Execute a Data Management Strategy? A Checklist for Marketers
All of us marketers are planning their 2019 campaigns with an objective to create innovative marketing strategies and power them with world class technologies, like artificial intelligence, predictive, real-time marketing, personalization, cross-channel orchestration...read more
Why do I love being a Marketing Technologist?
It was in the second year of my undergraduate program when I realized my passion for Marketing while planning and promoting a College festival. Since then, marketing has been my passion and profession. Getting trained as a marketer is the best decision of my life. The...read more
A Marketer’s Dream
We have such relevant and substantial data in the organization, but what do I do with it? How do I utilize it to uncover insights, activate it to drive growth? This is every marketer’s vision and challenge. How to Intelligently and efficiently understand and utilize...read more