Actionable Metrics for Product Launch
Introduction Most small business owners and marketers have very limited time and bandwidth to analyze their data. As one business owner puts it, “using data is like trying to rescue a piano from a burning room — it’s nice to have but I have higher priorities.” This is...
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The Three Pillars of Marketing Transformation
What is our job as a Marketer? I always like to start with this question. It is to understand and connect with our customers, to interact with them in a way that leaves them better than we found them. The next question is how do we deliver on this super critical job?...
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A Free Google Advertising Tool Exclusive to Non-Profits
Non-Profit organizations have always been an inspiration to me. They have always motivated me to leverage my skills and knowledge
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